Rainmark: Growth Strategy Engagement

First consulting engagement, full growth strategy for Rainmark Tutoring.

Rainmark is a student-run tutoring business in Montreal serving McGill and Queen's students tutoring IB and high school kids at elite schools. Small team, high standards, real traction. I was brought in to build a complete growth strategy from scratch.

• Pulled and analyzed 6 months of operational data to find where the business actually stood
• Mapped the competitive landscape and identified a market position no competitor was occupying
• Built an acquisition roadmap with prioritized channels, a month-by-month timeline, and hiring triggers
• Designed a pricing and compensation framework that holds at any scale
• Modelled an expansion into a market 4–6x the size of their current one

• Full written strategic brief
• Companion Excel workbook with a live projection engine, rate model, and channel tracker, all connected so the numbers update automatically as the business evolves

• Applied analytical and financial thinking to a real business decision
• Ability to communicate findings clearly to the person across the table
• End-to-end consulting execution, data, strategy, and deliverable